2015 Advisor Network Summit

President & CEO
Moore Market Intelligence
Sheryl J. Moore is president and CEO of Moore Market Intelligence. She is also the founder and creator of several competitive intelligence tools, including Wink’s AnnuitySpecs and LifeSpecs tools, as well as Wink’s Sales & Market Report. Moore Market Intelligence specializes in providing competitive intelligence tools to the insurance industry, particularly the indexed life and annuity markets. Ms. Moore provides competitive intelligence, market research, product development, consulting services and insight to select financial services companies. Prior to forming Moore Market Intelligence, Ms. Moore was the manager of a competitive intelligence unit for a multi-line global insurer. In addition, she gained an intimate knowledge of indexed products and markets as the Market Research Analyst in charge of competitive intelligence for both life and annuity lines of business with an insurer that was #1 in both indexed life and indexed annuity sales. She is co-author of The Encyclopedia to Index Products: Annuity and Life. Her research and articles are regularly featured in over 20 different insurance trade publications and resources including Annuity News, Best’s Review, The Des Moines Register, Insurance News Net, Investment News, The New York Times, Senior Market Advisor, and The Wall Street Journal. Ms. Moore also serves as a resource to regulators on issues such as insurance distribution, marketing, product development, and training. She actively participates in the rulemaking process for life insurance and annuity products, and her research has been presented to Congress to lead industry efforts in thwarting the securities regulation of indexed insurance products.