2015 Advisor Network Summit
 
Friday Morning Keynote: The Value of Marketing - Don’t be Penny-Wise & Dollar-Foolish

Speaker
Speaker: Jeff Bucher, President, Citizen Advisory Group


Description
How do you make the cost of marketing a measurable investment in your business? Jeff Bucher, president of an Ohio-based wealth management firm averaging $25-30M in personal production each year, is passionate about developing, refining and implementing effective marketing strategies for his financial practice. While his marketing budget has continued to grow over time, so too has his ROI. In this keynote presentation, the top producer and former Olympic contender will share ways to maximize your dollars and leads, whether that be from seminars, social media, referral programs, community involvement, etc. to generating positive PR for your firm.